Visionary Hotel Marketing
“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”
(Peter Drucker, founder of modern management theory) Managements)
Every hotel has a distinctive story to tell. Yet in today’s digital world, where competition is fierce and VISIBILITY is harder to maintain, standing out has become a true challenge. How do you capture the attention of potential guests who are already being targeted by OTAs and countless competitors? This is where ALPINMARKETING comes in. With proven expertise and tailored strategies, we help you reach the right guests at the right moment – and inspire them to choose your hotel or destination. Through a clear plan and the right digital tools, we show you how to sustainably grow your direct bookings and strengthen your market position.
ALPINMARKETING® provides comprehensive marketing consulting for hotels and tourism businesses – supporting you from the first idea through to successful implementation across every stage of the customer journey.
Your path to greater VISIBILITY, REACH, and direct BOOKINGS is built on three essential digital pillars:
01
Inspire
Social media is the stage where your hotel’s story comes to life – and where you can spark emotions that truly connect with your audience.
- Social media strategy
- Social media management
- Media production
02
Be found
We make sure your hotel appears on Google precisely when potential guests are actively searching for their next holiday.
- Hotel websites
- Search engine marketing
- Google Ads
03
Build relationships
Satisfied guests can turn into loyal regulars. Stay in touch with personalized offers, tailored communication, and engaging newsletters.
- Offer development
- E-Mail Marketing
- Review Management
Why marketing consulting specifically for hotels?
The hotel industry faces unique challenges: standing out in saturated markets, increasing direct bookings, reducing reliance on booking platforms, and building an authentic brand presence.
We understand the industry’s complex dynamics and the significant cost pressures hoteliers must manage. In a landscape dominated by OTAs and standardized solutions, success requires innovative strategies that not only ensure competitiveness but also drive sustainable growth. An authentic brand is your most valuable asset – it fosters trust, inspires loyalty, and makes guests return. At ALPINMARKETING, we provide tailor-made consulting services designed to highlight what makes your hotel distinctive. Because your challenges are unique, the solutions should be as well.
ALPINMARKETING® Hotel Marketing
Our path to your success follows a clear model that has proven itself in practice:
- Laying the foundation: We begin by gaining a deep understanding of your hotel and its unique story. Together, we define your goals, analyze strengths and potential, and identify your target groups – all while keeping current market trends in view.
- Developing your strategy: On this foundation, we design a tailored, holistic marketing strategy. Every measure is perfectly aligned to bring your vision to life through actionable and effective concepts.
- Implementation: With in-house expertise, we put the right solutions into action- from SEO/SEA and website optimization to content and newsletters. For specialized needs such as professional photography, video production, or social media, we rely on our trusted network of experts.
- Securing results: Through ongoing performance reviews and marketing controlling, we ensure your digital presence remains strong and competitive—today and in the future. This guarantees sustainable results and a reliable return on your investment.
Testimonials
“In the tourism and hotel industry, true success requires more than an attractive website or occasional marketing campaigns. Effective digital brand positioning demands foresight, strategic expertise, deep industry knowledge, and long-term personal guidance. That is exactly what we have delivered at ALPINMARKETING from the very beginning – our clear advantage over conventional agencies.”
Ing. Christian Fohrmann
Founder & CEO ALPINMARKETING®
Interested? Contact us to discuss how we can partner with you to drive your future success.