About Us

Ing. Christian Fohrmann

Digital Consulting & Development

Christian is the founder of ALPINMARKETING® and a recognized expert in digital tourism. He programmed his first website in 1994 while training as an HTL engineer and went on to work for several years in Munich as a project manager and interactive media specialist before returning to Tirol as an entrepreneur in 2014. Since 2005, he has been responsible for online marketing for renowned hotels and, in his role as external Chief Digital Officer, has led the digital transformation of Achensee Tourism. Christian studied Innovation Management, Leadership Psychology, and Strategic Foresight & Futures Thinking at MCI Innsbruck. In addition, he serves as a sworn and court-certified expert witness in information technology and digital marketing.

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Susanne Fohrmann

AI and Content Management

Susanne brings over 20 years of experience in change management, project management, and process optimization for American corporations in Munich. She is also a certified English translator with a specialization in tourism texts and works at ALPINMARKETING® as a project and content manager, with a focus on SEO and email marketing. She deepened her expertise through the Digital Tourism Experts programme at the University of Innsbruck, with a particular emphasis on neuromarketing, and today advises our clients on content and campaign strategies. Susanne holds multiple certifications, including Lean Six Sigma Basics, Certified Email Marketing Expert, and AI Management.

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Our Values

At ALPINMARKETING®, our work is guided by clear principles that motivate us and shape everything we do. These values form the foundation for consistently delivering our best – out of conviction and with passion.

Integrity and respect: We act with honesty, transparency, and fairness. Openness, tolerance, and respectful cooperation – both within our team and with our clients and partners – are at the core of our work. We believe that appreciative, collaborative relationships build trust and enable sustainable success.

Excellence and expertise: Providing sound advice and maintaining the highest quality standards are second nature to us. In the dynamic field of online marketing, we focus on continuous improvement and lifelong learning, ensuring we can always advise our clients at the highest professional level.

Agility and commitment: Independent, proactive, and flexible action defines our approach. High availability, short response times, and efficient implementation are hallmarks of the quality we deliver.

Reliability and responsibility: We stand by our promises, take ownership of our tasks, and live reliability as one of our core values.

Why Alpinmarketing?

Successful companies in the tourism and hospitality sector need far more than an attractive website or occasional social media campaigns. True digital transformation and effective brand positioning require technological expertise, deep industry knowledge, strategic foresight, and long-term support. This is precisely what ALPINMARKETING® delivers – and what sets us apart from traditional agencies.

Specialized expertise instead of standard solutions
Unlike generalist agencies, we focus exclusively on the tourism industry. This specialization gives us a profound understanding of the unique challenges and opportunities in hotel and destination marketing. While traditional agencies spread their resources across multiple industries, we dedicate our expertise to the specific needs of hotels and tourism businesses – ensuring strategies that truly resonate.

Your strategic partner, on equal ground
We see ourselves not as a service provider, but as a long-term digital partner. Together, we define clear goals and implement solutions step by step. Instead of short-lived “creative fireworks”, we deliver sustainable strategies that generate measurable value and lasting success. Through close collaboration on equal ground, we create tailor-made solutions precisely aligned with your individual requirements.

Testimonials