About Us

Ing. Christian Fohrmann

Digital Consulting & Development

With a career spanning over three decades, Christian is the visionary founder and CEO of ALPINMARKETING®. He launched his career in 1994, programming his first website as an HTL engineer at an Apple Centre in Innsbruck. His early experience led him to Bavaria Film in Munich, where he served as an expert and project manager for interactive media during the Web 1.0 and Web 2.0 eras, successfully collaborating on multimedia projects for major clients such as Hypovereinsbank, SAP, and BMW. In 2005, Christian pioneered the development of Google search engine-optimized websites, establishing his own business in Munich before bringing his expertise back to Tirol in 2014. As the head of ALPINMARKETING®, he provides comprehensive online marketing strategies for prestigious hotels. He also acts as an external Chief Digital Officer for Achensee Tourism, driving their digital transformation. A lifelong learner, Christian has served on the advisory board for the „Digital Tourism Experts“ innovation course at the University of Innsbruck and has continued his education in innovation management, systemic leadership psychology, and strategic foresight at MCI Innsbruck. Since 2018, Christian has been a sworn and court-certified expert witness in information technology and digital marketing.

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Susanne Fohrmann

AI and Content Management

Susanne brings over 20 years of experience in change management, project management, and process optimization from her time at American corporations in Munich, including UL Solutions. As a certified translator for English, she specializes in tourism content. At Alpinmarketing, Susanne serves as a project and content manager, focusing on SEO and email marketing. She honed her expertise in these areas, particularly in neuromarketing, through the “Digital Tourism Experts” course at the University of Innsbruck. She leverages this knowledge to advise Alpinmarketing clients on content and campaign strategies. Her certifications include Lean Six Sigma Basics, Certified Email Marketing Expert, and AI Management.

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Our Values

At ALPINMARKETING®, our work is guided by clear principles that motivate us and shape everything we do. These values form the foundation for consistently delivering our best – out of conviction and with passion.

Integrity and respect: We act with honesty, transparency, and fairness. Openness, tolerance, and respectful cooperation – both within our team and with our clients and partners – are at the core of our work. We believe that appreciative, collaborative relationships build trust and enable sustainable success.

Excellence and expertise: Providing sound advice and maintaining the highest quality standards are second nature to us. In the dynamic field of online marketing, we focus on continuous improvement and lifelong learning, ensuring we can always advise our clients at the highest professional level.

Agility and commitment: Independent, proactive, and flexible action defines our approach. High availability, short response times, and efficient implementation are hallmarks of the quality we deliver.

Reliability and responsibility: We stand by our promises, take ownership of our tasks, and live reliability as one of our core values.

Why Alpinmarketing?

Successful companies in the tourism and hospitality sector need far more than an attractive website or occasional social media campaigns. True digital transformation and effective brand positioning require technological expertise, deep industry knowledge, strategic foresight, and long-term support. This is precisely what ALPINMARKETING® delivers – and what sets us apart from traditional agencies.

Specialized expertise instead of standard solutions
Unlike generalist agencies, we focus exclusively on the tourism industry. This specialization gives us a profound understanding of the unique challenges and opportunities in hotel and destination marketing. While traditional agencies spread their resources across multiple industries, we dedicate our expertise to the specific needs of hotels and tourism businesses – ensuring strategies that truly resonate.

Your strategic partner, on equal ground
We see ourselves not as a service provider, but as a long-term digital partner. Together, we define clear goals and implement solutions step by step. Instead of short-lived “creative fireworks”, we deliver sustainable strategies that generate measurable value and lasting success. Through close collaboration on equal ground, we create tailor-made solutions precisely aligned with your individual requirements.

Testimonials