Digital Services

The heart of your digital presence

Alpinmarketing Hotel Websites

A website is more than just a digital shop window – it is the central hub for your brand, communication, and bookings. All marketing activities, from Google Ads and social media to newsletters, are designed to guide potential guests to your website and inspire them to book. This direct connection not only strengthens guest relationships with your brand but also reduces dependence on external booking platforms.

We develop websites that deliver exactly what your hotel needs. With our HOTELFOLIO system, we create search engine–optimized websites enhanced with schema.org markup, designed to be largely accessible in line with WCAG 2.1 AA standards, and fully compatible with mobile devices. The result is a responsive website that maximizes your direct bookings – thanks to an integrated offer and inquiry system as well as seamless connections to booking engines such as Webbox 3.0. This transforms your website into your most important point of sale.

Always up2date

Alpinmarketing Technology & Content Management

A professionally managed website rarely reveals its complexity. Like a perfectly prepared dish from a Michelin-starred kitchen, its seamless execution masks the meticulous work and expertise behind it. True excellence in design is invisible to the user.

Engaging texts, compelling photos, and impactful videos are the visible elements of a website that immediately capture attention. Yet, the invisible foundation – the technology that enables strong Google rankings – is equally crucial.
At ALPINMARKETING®, we know exactly what it takes to ensure flawless performance and clean display across all devices. This deep expertise in both technology and design is essential – and we make sure both work together in perfect harmony.

SEO, SEA

Alpinmarketing Google Ads Management

Google plays a central role in every stage of the customer journey in tourism – from the first inspiration to the final booking. With billions of searches every day, it acts like a vast, constantly updated library, delivering the most relevant answers within seconds.
Through targeted search engine marketing, we ensure that your hotel is visible precisely at the moment potential guests are searching.

We don’t see Google Ads as a stand‑alone advertising tool, but as a valuable feedback system. Our focus is on your marketing goals. We continuously measure and review the relevance of advertised products and services—ensuring not only qualified traffic, but also real-time market insights that can be used to optimize your entire business model.

With over 15 years of experience as a certified Google Ads Professional, Christian Fohrmann has successfully implemented hundreds of campaigns for hotels and the tourism industry.

100 % Transparency

While many providers in the market operate with limited transparency, we believe in complete openness. At least once a month, you receive a detailed report showing exactly how your budget was invested and which results were achieved. Our transparency is not just a promise – it is a principle. This commitment is further underscored by our work as a sworn and court-certified expert witness. We have nothing to hide: as our client, you can and should know everything.

Newsletter

Alpinmarketing E-Mail Marketing

Newsletters remain one of the most effective instruments in digital marketing. They provide a direct communication channel to your guests, helping to strengthen brand awareness and present attractive offers. The key to success lies in creating newsletters that are tailored to your target audience – personalized, relevant, and delivered at the right time to the right recipients.

We make sure your newsletters don’t just look appealing, but also meet the highest standards of technology and content. From header to footer, we take care of professional design and layout. The content is crafted with effective copy, engaging visuals, and compelling calls to action.

Every campaign also generates valuable insights into recipient behavior. After each mailing, we provide a detailed statistical analysis. These figures form the basis for ongoing optimization – ensuring that future newsletters are even more precisely tailored to your customers’ needs.

ALPINMARKETING is Brevo Expert Partner.

Learn more about Brevo

Instagram, Facebook and Co

Social Media Consulting

Social media provides an unparalleled opportunity to reach people worldwide. Regular posts are a good start – but without a clear strategy, communication can quickly fade into meaningless noise. True success lies in people-based marketing: targeting messages based on the interests, behaviours, and demographic data of individual users. This ensures your content reaches exactly those most likely to engage with your brand and respond to your offers.

For larger hotels, we generally recommend managing social media internally. These channels rely heavily on authenticity, timeliness, and continuous personal engagement – factors that often justify a dedicated full-time position in bigger establishments. For smaller hotels, solutions such as www.wiasano.at provide an efficient way to manage social media channels professionally with a reasonable investment of time and effort.

At ALPINMARKETING®, our role is to empower you and your team with the strategic expertise needed to unlock this potential. We equip you with the knowledge to develop a clear strategy and to build an authentic connection with your audience – through the right stories, messages, and content.

English for Tourism: More Than Just Words

English Translation

In the hotel industry – and especially in Alpine regions – the way you communicate with international guests is crucial. Even in the age of artificial intelligence, adapting content to reflect the true context, culture, and values of the original remains a task for human expertise.
Professional translation is about more than words: it preserves meaning, nuance, and the emotional resonance of a text across languages. That’s why a skilled translator never translates word for word, but instead conveys the spirit behind the message.

On request, we can create and enter website translations directly within your content management system. This not only saves valuable time but also ensures that formatting and HTML markup are correctly implemented – guaranteeing seamless integration into your existing website.