Transparency is the cornerstone of our philosophy. We have nothing to hide: our clients receive detailed monthly reports that break down exactly how their budget has been used and what results have been achieved. In addition, our work provides valuable feedback on the travel market, trends and developments. These ongoing insights create a sound basis for product development, market positioning and economic decisions.

Large agencies usually handle a large number of clients and projects at the same time. Contact persons change frequently. With us, you are not treated as a number, but as a partner on equal terms. We know that the best results come from trust and close cooperation. Our clients benefit from our many years of outstanding expertise in digital tourism and from the continuity that we, as founders, personally guarantee.

Traditional consulting firms often deliver strategy papers that have already been implemented for other hotel clients. The result is often “more of the same” for the respective business. Instead, we focus on strategic foresight management, i.e. thinking ahead. We do not draw up rigid plans, but rather impart the awareness and know-how needed to make the right decisions for a successful future for the company. Instead of a map, we give our clients a compass.

Digital transformation is the driving force behind everything. In our view, a consultant who is not familiar with the technological basics of the digital sector or with the details of digital marketing cannot create realistic and implementable concepts. That is precisely why we combine future-oriented consulting that anticipates trends with operational implementation expertise. This ensures that our customers not only know what needs to be done, but also that they have a reliable and competent partner at their side in ALPINMARKETING® who can turn plans into reality.

A hotel’s own website is the heart of its digital presence and the only customer interface that a hotel can control 100% itself. All marketing measures are aimed at directing guests to this website and convincing them there. This allows a direct relationship with the customer to be established and a high degree of independence from booking platforms to be achieved. However, a hotel website is not primarily about a “shiny” design, but rather about search engines and AI being able to find and read the website. Guests, in turn, need to be able to find their way around as quickly as possible and be encouraged to contact the hotel or book directly. A website is always a compromise between design and technology, but good usability is the top priority. ALPINMARKETING has developed its own hotel website system specifically for these requirements.